Swiss Watch Shock: The 39% Tariff Rumble in the Timepiece Jungle

Why should you care if you’re not planning on buying a brand-new Audemars Piguet this weekend? Because this tariff isn’t just about higher price tags; it’s about reshaping the collector landscape faster than you can say “pre-owned.”

The Pre-Owned Surge

In the immediate aftermath of this tariff tempest, the WAX Collect platform has seen a 27% spike in inquiries for pre-owned watches since August 7th. That’s a whole lot of collectors trying to dodge the import penalty and score pieces already sitting safely stateside. Pre-owned U.S.-held inventory is suddenly the belle of the ball, as buyers sidestep the new-watch sticker shock.

This isn’t a minor blip on the radar—it’s shaping up like the quartz crisis of the 1970s, only with more champagne. Collectors are pivoting fast to pre-owned gems that offer investment potential and the comfort of being tariff-free.

Non-Swiss Alternatives: A New Contender in the Ring

Let’s get one thing straight: Swiss watches aren’t the only cogs in the luxury machine. With the tariff turning heads, non-Swiss brands are suddenly getting the kind of attention usually reserved for a Daytona at auction. Grand Seiko, Nomos, and a handful of boutique American makers are stepping into the spotlight, offering world-class craftsmanship without the tariff drama.

WAX Collect data shows a 15% rise in interest for these non-Swiss luxury pieces—it’s like discovering your favorite indie band before they blow up. Savvy collectors are diversifying their portfolios, snapping up these under-the-radar brands before the rest of the market catches on.

The Market’s Next Move

As Switzerland strategizes for a workaround, the big question is whether we’ll see more Swiss brands setting up U.S. assembly to dodge the import hit. It wouldn’t be the first time the Swiss adapted with surgical precision. Until then, expect the pre-owned market and non-Swiss brands to enjoy their moment in the sun.

For the discerning collector, this is both a curveball and an opening pitch. The market is in motion, and those willing to play it smart—whether doubling down on pre-owned or diversifying with non-Swiss—stand to benefit the most.

WAX Collect’s real-time data and market tracking are proving invaluable in this new era, offering collectors a sharper edge in a suddenly more complex game. In an industry where timing is everything, knowing when to pivot could be the best investment decision you make all year.

And the next time you glance at your wrist, remember—you’re not just checking the hour. You’re reading the pulse of a market in the middle of a transformation.

Swiss Watch Shock: The 39% Tariff Rumble in the Timepiece Jungle

Why should you care if you’re not planning on buying a brand-new Audemars Piguet this weekend? Because this tariff isn’t just about higher price tags; it’s about reshaping the collector landscape faster than you can say “pre-owned.”

The Pre-Owned Surge

In the immediate aftermath of this tariff tempest, the WAX Collect platform has seen a 27% spike in inquiries for pre-owned watches since August 7th. That’s a whole lot of collectors trying to dodge the import penalty and score pieces already sitting safely stateside. Pre-owned U.S.-held inventory is suddenly the belle of the ball, as buyers sidestep the new-watch sticker shock.

This isn’t a minor blip on the radar—it’s shaping up like the quartz crisis of the 1970s, only with more champagne. Collectors are pivoting fast to pre-owned gems that offer investment potential and the comfort of being tariff-free.

Non-Swiss Alternatives: A New Contender in the Ring

Let’s get one thing straight: Swiss watches aren’t the only cogs in the luxury machine. With the tariff turning heads, non-Swiss brands are suddenly getting the kind of attention usually reserved for a Daytona at auction. Grand Seiko, Nomos, and a handful of boutique American makers are stepping into the spotlight, offering world-class craftsmanship without the tariff drama.

WAX Collect data shows a 15% rise in interest for these non-Swiss luxury pieces—it’s like discovering your favorite indie band before they blow up. Savvy collectors are diversifying their portfolios, snapping up these under-the-radar brands before the rest of the market catches on.

The Market’s Next Move

As Switzerland strategizes for a workaround, the big question is whether we’ll see more Swiss brands setting up U.S. assembly to dodge the import hit. It wouldn’t be the first time the Swiss adapted with surgical precision. Until then, expect the pre-owned market and non-Swiss brands to enjoy their moment in the sun.

For the discerning collector, this is both a curveball and an opening pitch. The market is in motion, and those willing to play it smart—whether doubling down on pre-owned or diversifying with non-Swiss—stand to benefit the most.

WAX Collect’s real-time data and market tracking are proving invaluable in this new era, offering collectors a sharper edge in a suddenly more complex game. In an industry where timing is everything, knowing when to pivot could be the best investment decision you make all year.

And the next time you glance at your wrist, remember—you’re not just checking the hour. You’re reading the pulse of a market in the middle of a transformation.

Swiss Watch Shock: The 39% Tariff Rumble in the Timepiece Jungle

Why should you care if you’re not planning on buying a brand-new Audemars Piguet this weekend? Because this tariff isn’t just about higher price tags; it’s about reshaping the collector landscape faster than you can say “pre-owned.”

The Pre-Owned Surge

In the immediate aftermath of this tariff tempest, the WAX Collect platform has seen a 27% spike in inquiries for pre-owned watches since August 7th. That’s a whole lot of collectors trying to dodge the import penalty and score pieces already sitting safely stateside. Pre-owned U.S.-held inventory is suddenly the belle of the ball, as buyers sidestep the new-watch sticker shock.

This isn’t a minor blip on the radar—it’s shaping up like the quartz crisis of the 1970s, only with more champagne. Collectors are pivoting fast to pre-owned gems that offer investment potential and the comfort of being tariff-free.

Non-Swiss Alternatives: A New Contender in the Ring

Let’s get one thing straight: Swiss watches aren’t the only cogs in the luxury machine. With the tariff turning heads, non-Swiss brands are suddenly getting the kind of attention usually reserved for a Daytona at auction. Grand Seiko, Nomos, and a handful of boutique American makers are stepping into the spotlight, offering world-class craftsmanship without the tariff drama.

WAX Collect data shows a 15% rise in interest for these non-Swiss luxury pieces—it’s like discovering your favorite indie band before they blow up. Savvy collectors are diversifying their portfolios, snapping up these under-the-radar brands before the rest of the market catches on.

The Market’s Next Move

As Switzerland strategizes for a workaround, the big question is whether we’ll see more Swiss brands setting up U.S. assembly to dodge the import hit. It wouldn’t be the first time the Swiss adapted with surgical precision. Until then, expect the pre-owned market and non-Swiss brands to enjoy their moment in the sun.

For the discerning collector, this is both a curveball and an opening pitch. The market is in motion, and those willing to play it smart—whether doubling down on pre-owned or diversifying with non-Swiss—stand to benefit the most.

WAX Collect’s real-time data and market tracking are proving invaluable in this new era, offering collectors a sharper edge in a suddenly more complex game. In an industry where timing is everything, knowing when to pivot could be the best investment decision you make all year.

And the next time you glance at your wrist, remember—you’re not just checking the hour. You’re reading the pulse of a market in the middle of a transformation.

Aug 14, 2025

2 min read

The $350 million forgery that shook the sports memorabilia world

This month, the market was rocked by news that Brett Lemieux, a man from Westfield, Indiana, had allegedly confessed to orchestrating one of the most extensive sports memorabilia forgery operations ever uncovered—an estimated $350 million worth of counterfeit goods. Days later, Lemieux died by suicide, leaving behind a written confession and a trail of forged legends.

One man’s pen, Millions in Damage

According to federal investigators, Lemieux’s operation spanned decades. He reportedly faked autographs from titans like Babe Ruth, Lou Gehrig, and Michael Jordan, using aging techniques and fake certificates of authenticity to pass them off as genuine. The fakes were sold at card shows, online auctions, and even through trusted resellers—many of whom were likely unaware they were complicit.

Collectors are now reckoning with what’s in their vaults. At WAX, we’ve seen a surge in inquiries about signature verification and provenance documentation. “It’s sobering,” said one WAX client who manages a seven-figure memorabilia portfolio. “You think you’ve done your homework—until a story like this breaks.”

The Market Reality

The U.S. sports memorabilia market is worth $6 billion, according to IBISWorld. If Lemieux’s forgeries truly reached $350 million in market value, his fakes represent nearly 6% of that figure. And that’s just one person.

This isn’t a fringe issue—it’s systemic.

A Turning Point

Lemieux’s death ended one chapter, but the story is far from over. Thousands of items he touched may still be in circulation—hanging in sports bars, tucked into portfolios, or filed under “insured” when they should be filed under “unknown.”

For serious collectors, this is the moment to reassess.

What’s real? What’s paper-backed versus data-backed? How do I know what I own?

Trust in this market is fragile. But it can be rebuilt—through documentation, due diligence, and digital safeguards.

If Lemieux proved anything, it’s that a single pen can fake greatness. But a smart collector knows better: real value doesn’t come from ink alone. It comes from knowing your story is solid.

Jul 24, 2025

2 min read

Gold Rush 2.0: Why Precious Metals and Gemstone Jewelry Are Seeing a Valuation Spike

Gold Isn’t Just for Banks Anymore

With market volatility and inflation in focus, collectors are revisiting physical assets — not just to wear, but to hold as part of a broader value strategy. According to the 2024 Knight Frank Luxury Investment Index, jewelry values rose 8% year-over-year, outperforming categories like fine wine and even classic cars.

Gold bracelets, diamond rings, and signed pieces are increasingly viewed not just as adornment — but as mobile stores of wealth.

It’s not only the intrinsic value of the materials, but the name on the clasp and the story behind the piece that’s attracting global buyers.


What Makes a Piece Valuable?

Iconic designs continue to dominate resale and appraisal interest. The Cartier Love bracelet, VCA Alhambra, and Bvlgari Serpenti are just a few styles that consistently hold and grow in value — especially when in original condition or paired with gemstones.

But valuations go beyond branding. Rarity, provenance, and condition all play pivotal roles. Certain colored stones, discontinued configurations, or vintage hallmarking details can dramatically shift the worth.

And that’s where data, appraisals, and proper documentation matter. In recent months, WAX has seen increased activity in jewelry items valued between $10,000 and $50,000 — signaling that collectors are looking to protect these assets with the same care as luxury watches or art.


Culture Is Fueling the Market

Trends don’t happen in a vacuum. Celebrities and influencers — from Zendaya to Rihanna — have amplified the visibility of fine jewelry across social media and fashion editorials. Red carpet moments and viral close-ups on Instagram have turned luxury pieces into must-have statements overnight.

Pop culture collaborations and limited-edition drops are also shaping demand. Take Pharrell’s Tiffany Titan collection or the resurgence of Y2K-era jewelry seen on shows like Euphoria — both have stirred interest among younger collectors, blurring the lines between high fashion, nostalgia, and investment.

Combined with rising auction buzz, limited production runs, and vintage resurgence, the result is a dynamic and competitive secondary market.


What This Means for Collectors

Whether inherited or acquired, jewelry is entering a new era of value recognition. It blends personal meaning with tangible worth — and sits at the intersection of taste, legacy, and smart asset allocation.

As trends in alternative investment continue to evolve, one thing is clear: collectible jewelry isn’t just a statement of style. It’s becoming one of substance — and strategy.

Jul 21, 2025

2 min read

Swiss Watch Shock: The 39% Tariff Rumble in the Timepiece Jungle

Why should you care if you’re not planning on buying a brand-new Audemars Piguet this weekend? Because this tariff isn’t just about higher price tags; it’s about reshaping the collector landscape faster than you can say “pre-owned.”

The Pre-Owned Surge

In the immediate aftermath of this tariff tempest, the WAX Collect platform has seen a 27% spike in inquiries for pre-owned watches since August 7th. That’s a whole lot of collectors trying to dodge the import penalty and score pieces already sitting safely stateside. Pre-owned U.S.-held inventory is suddenly the belle of the ball, as buyers sidestep the new-watch sticker shock.

This isn’t a minor blip on the radar—it’s shaping up like the quartz crisis of the 1970s, only with more champagne. Collectors are pivoting fast to pre-owned gems that offer investment potential and the comfort of being tariff-free.

Non-Swiss Alternatives: A New Contender in the Ring

Let’s get one thing straight: Swiss watches aren’t the only cogs in the luxury machine. With the tariff turning heads, non-Swiss brands are suddenly getting the kind of attention usually reserved for a Daytona at auction. Grand Seiko, Nomos, and a handful of boutique American makers are stepping into the spotlight, offering world-class craftsmanship without the tariff drama.

WAX Collect data shows a 15% rise in interest for these non-Swiss luxury pieces—it’s like discovering your favorite indie band before they blow up. Savvy collectors are diversifying their portfolios, snapping up these under-the-radar brands before the rest of the market catches on.

The Market’s Next Move

As Switzerland strategizes for a workaround, the big question is whether we’ll see more Swiss brands setting up U.S. assembly to dodge the import hit. It wouldn’t be the first time the Swiss adapted with surgical precision. Until then, expect the pre-owned market and non-Swiss brands to enjoy their moment in the sun.

For the discerning collector, this is both a curveball and an opening pitch. The market is in motion, and those willing to play it smart—whether doubling down on pre-owned or diversifying with non-Swiss—stand to benefit the most.

WAX Collect’s real-time data and market tracking are proving invaluable in this new era, offering collectors a sharper edge in a suddenly more complex game. In an industry where timing is everything, knowing when to pivot could be the best investment decision you make all year.

And the next time you glance at your wrist, remember—you’re not just checking the hour. You’re reading the pulse of a market in the middle of a transformation.

The $350 million forgery that shook the sports memorabilia world

This month, the market was rocked by news that Brett Lemieux, a man from Westfield, Indiana, had allegedly confessed to orchestrating one of the most extensive sports memorabilia forgery operations ever uncovered—an estimated $350 million worth of counterfeit goods. Days later, Lemieux died by suicide, leaving behind a written confession and a trail of forged legends.

One man’s pen, Millions in Damage

According to federal investigators, Lemieux’s operation spanned decades. He reportedly faked autographs from titans like Babe Ruth, Lou Gehrig, and Michael Jordan, using aging techniques and fake certificates of authenticity to pass them off as genuine. The fakes were sold at card shows, online auctions, and even through trusted resellers—many of whom were likely unaware they were complicit.

Collectors are now reckoning with what’s in their vaults. At WAX, we’ve seen a surge in inquiries about signature verification and provenance documentation. “It’s sobering,” said one WAX client who manages a seven-figure memorabilia portfolio. “You think you’ve done your homework—until a story like this breaks.”

The Market Reality

The U.S. sports memorabilia market is worth $6 billion, according to IBISWorld. If Lemieux’s forgeries truly reached $350 million in market value, his fakes represent nearly 6% of that figure. And that’s just one person.

This isn’t a fringe issue—it’s systemic.

A Turning Point

Lemieux’s death ended one chapter, but the story is far from over. Thousands of items he touched may still be in circulation—hanging in sports bars, tucked into portfolios, or filed under “insured” when they should be filed under “unknown.”

For serious collectors, this is the moment to reassess.

What’s real? What’s paper-backed versus data-backed? How do I know what I own?

Trust in this market is fragile. But it can be rebuilt—through documentation, due diligence, and digital safeguards.

If Lemieux proved anything, it’s that a single pen can fake greatness. But a smart collector knows better: real value doesn’t come from ink alone. It comes from knowing your story is solid.

Gold Rush 2.0: Why Precious Metals and Gemstone Jewelry Are Seeing a Valuation Spike

Gold Isn’t Just for Banks Anymore

With market volatility and inflation in focus, collectors are revisiting physical assets — not just to wear, but to hold as part of a broader value strategy. According to the 2024 Knight Frank Luxury Investment Index, jewelry values rose 8% year-over-year, outperforming categories like fine wine and even classic cars.

Gold bracelets, diamond rings, and signed pieces are increasingly viewed not just as adornment — but as mobile stores of wealth.

It’s not only the intrinsic value of the materials, but the name on the clasp and the story behind the piece that’s attracting global buyers.


What Makes a Piece Valuable?

Iconic designs continue to dominate resale and appraisal interest. The Cartier Love bracelet, VCA Alhambra, and Bvlgari Serpenti are just a few styles that consistently hold and grow in value — especially when in original condition or paired with gemstones.

But valuations go beyond branding. Rarity, provenance, and condition all play pivotal roles. Certain colored stones, discontinued configurations, or vintage hallmarking details can dramatically shift the worth.

And that’s where data, appraisals, and proper documentation matter. In recent months, WAX has seen increased activity in jewelry items valued between $10,000 and $50,000 — signaling that collectors are looking to protect these assets with the same care as luxury watches or art.


Culture Is Fueling the Market

Trends don’t happen in a vacuum. Celebrities and influencers — from Zendaya to Rihanna — have amplified the visibility of fine jewelry across social media and fashion editorials. Red carpet moments and viral close-ups on Instagram have turned luxury pieces into must-have statements overnight.

Pop culture collaborations and limited-edition drops are also shaping demand. Take Pharrell’s Tiffany Titan collection or the resurgence of Y2K-era jewelry seen on shows like Euphoria — both have stirred interest among younger collectors, blurring the lines between high fashion, nostalgia, and investment.

Combined with rising auction buzz, limited production runs, and vintage resurgence, the result is a dynamic and competitive secondary market.


What This Means for Collectors

Whether inherited or acquired, jewelry is entering a new era of value recognition. It blends personal meaning with tangible worth — and sits at the intersection of taste, legacy, and smart asset allocation.

As trends in alternative investment continue to evolve, one thing is clear: collectible jewelry isn’t just a statement of style. It’s becoming one of substance — and strategy.

Are Collectibles Recession-Proof?

It’s a question that comes up anytime the economy wobbles: Are collectibles a safe haven during uncertainty — or just another volatile asset class in disguise?

The idea of collectibles as “recession-proof” has long been romanticized. After all, when public markets dip, tangible goods like rare watches, vintage cards, fine art, and luxury handbags offer a reassuring sense of permanence. But the reality is more nuanced — and more interesting — than a simple yes or no.

Let’s take a closer look.

Luxury Watches: Resilient, But Not Immune

During the 2020–2022 bull run, luxury watches saw unprecedented growth, driven by pandemic-fueled demand, crypto wealth, and supply chain bottlenecks. But as macroeconomic sentiment shifted in 2022 and inflation hit consumers, prices of flagship models from Rolex, Patek Philippe, and Audemars Piguet saw notable corrections.

For example, the Rolex Daytona 116500LN in steel — which peaked around $50K on the secondary market in early 2022 — cooled to closer to $30K by mid-2023, according to WatchCharts. Still, that figure remained well above its original retail price, reflecting enduring demand.

Watches may bend, but they rarely break. The collector base is strong, and blue-chip models remain cultural icons. But expecting a constant uptrend, especially in speculative environments, is wishful thinking.

Art & Alternative Assets: Flight to Quality

The fine art market has historically shown resilience during downturns — but with a clear caveat: quality matters.

According to Art Basel and UBS’s 2023 Art Market Report, high-end works ($1M+) continued to sell briskly at auction, even as the broader market cooled. In contrast, mid-tier and emerging artists experienced slower sales and more conservative bidding.

Collectors aren’t leaving the art world — they’re just moving more cautiously within it. When budgets tighten, buyers tend to focus on works that are historically significant, well-documented, and proven to hold value across cycles.

Trading Cards: A COVID Boom, Then a Sober Rebalance

If watches bent, the card market boomed — then corrected sharply.

During the pandemic, graded sports and Pokémon cards saw explosive growth, driven by nostalgia, stimulus money, and influencer hype. A 1st Edition Shadowless Charizard PSA 10 sold for over $400K in 2021. But by late 2023, the same card hovered closer to $275K, reflecting a broader cooling of pandemic-era exuberance.

Still, this isn’t a collapse — it’s a correction. Ultra-rare, high-grade cards continue to set records, but low-population commons and “junk slab” inventory have lost momentum. Like the art world, the card market rewards discernment — not just accumulation.

Luxury Handbags: Quiet Strength in a Quiet Luxury Market

Hermès remains a fascinating case study. Despite economic headwinds, the Birkin and Kelly continue to hold — and even grow — in value. In 2023, Sotheby’s sold a Diamond Himalaya Birkin for over $450,000, and resale prices on common colorways have remained firm.

Unlike more speculative markets, handbag collecting is tied closely to access and scarcity. Waitlists, store relationships, and limited releases help insulate values, even during downturns. The shift toward “quiet luxury” has only added to this category’s staying power — subtle status over loud logos.

So… Are They Recession-Proof?

The answer is: somewhat — with context.

Collectibles aren’t immune to economic cycles, but they behave differently than traditional assets. They’re illiquid, passion-driven, and heavily influenced by culture, rarity, and provenance. In some cases, they zig when stocks zag. In others, they simply tread water.

But one thing is clear: not all collectibles are created equal. During downturns, the best pieces — iconic references, pristine condition, airtight provenance — tend to hold. The rest? They get reevaluated, repriced, or passed over.

Final Thought

Recession-proof is a stretch. Resilient is more accurate — especially when collectors focus on quality, scarcity, and long-term passion rather than short-term speculation.

For those who collect with intention, the goal isn't just to weather a downturn — it's to build something meaningful enough to outlast one.

Swiss Watch Shock: The 39% Tariff Rumble in the Timepiece Jungle

Why should you care if you’re not planning on buying a brand-new Audemars Piguet this weekend? Because this tariff isn’t just about higher price tags; it’s about reshaping the collector landscape faster than you can say “pre-owned.”

The Pre-Owned Surge

In the immediate aftermath of this tariff tempest, the WAX Collect platform has seen a 27% spike in inquiries for pre-owned watches since August 7th. That’s a whole lot of collectors trying to dodge the import penalty and score pieces already sitting safely stateside. Pre-owned U.S.-held inventory is suddenly the belle of the ball, as buyers sidestep the new-watch sticker shock.

This isn’t a minor blip on the radar—it’s shaping up like the quartz crisis of the 1970s, only with more champagne. Collectors are pivoting fast to pre-owned gems that offer investment potential and the comfort of being tariff-free.

Non-Swiss Alternatives: A New Contender in the Ring

Let’s get one thing straight: Swiss watches aren’t the only cogs in the luxury machine. With the tariff turning heads, non-Swiss brands are suddenly getting the kind of attention usually reserved for a Daytona at auction. Grand Seiko, Nomos, and a handful of boutique American makers are stepping into the spotlight, offering world-class craftsmanship without the tariff drama.

WAX Collect data shows a 15% rise in interest for these non-Swiss luxury pieces—it’s like discovering your favorite indie band before they blow up. Savvy collectors are diversifying their portfolios, snapping up these under-the-radar brands before the rest of the market catches on.

The Market’s Next Move

As Switzerland strategizes for a workaround, the big question is whether we’ll see more Swiss brands setting up U.S. assembly to dodge the import hit. It wouldn’t be the first time the Swiss adapted with surgical precision. Until then, expect the pre-owned market and non-Swiss brands to enjoy their moment in the sun.

For the discerning collector, this is both a curveball and an opening pitch. The market is in motion, and those willing to play it smart—whether doubling down on pre-owned or diversifying with non-Swiss—stand to benefit the most.

WAX Collect’s real-time data and market tracking are proving invaluable in this new era, offering collectors a sharper edge in a suddenly more complex game. In an industry where timing is everything, knowing when to pivot could be the best investment decision you make all year.

And the next time you glance at your wrist, remember—you’re not just checking the hour. You’re reading the pulse of a market in the middle of a transformation.

The $350 million forgery that shook the sports memorabilia world

This month, the market was rocked by news that Brett Lemieux, a man from Westfield, Indiana, had allegedly confessed to orchestrating one of the most extensive sports memorabilia forgery operations ever uncovered—an estimated $350 million worth of counterfeit goods. Days later, Lemieux died by suicide, leaving behind a written confession and a trail of forged legends.

One man’s pen, Millions in Damage

According to federal investigators, Lemieux’s operation spanned decades. He reportedly faked autographs from titans like Babe Ruth, Lou Gehrig, and Michael Jordan, using aging techniques and fake certificates of authenticity to pass them off as genuine. The fakes were sold at card shows, online auctions, and even through trusted resellers—many of whom were likely unaware they were complicit.

Collectors are now reckoning with what’s in their vaults. At WAX, we’ve seen a surge in inquiries about signature verification and provenance documentation. “It’s sobering,” said one WAX client who manages a seven-figure memorabilia portfolio. “You think you’ve done your homework—until a story like this breaks.”

The Market Reality

The U.S. sports memorabilia market is worth $6 billion, according to IBISWorld. If Lemieux’s forgeries truly reached $350 million in market value, his fakes represent nearly 6% of that figure. And that’s just one person.

This isn’t a fringe issue—it’s systemic.

A Turning Point

Lemieux’s death ended one chapter, but the story is far from over. Thousands of items he touched may still be in circulation—hanging in sports bars, tucked into portfolios, or filed under “insured” when they should be filed under “unknown.”

For serious collectors, this is the moment to reassess.

What’s real? What’s paper-backed versus data-backed? How do I know what I own?

Trust in this market is fragile. But it can be rebuilt—through documentation, due diligence, and digital safeguards.

If Lemieux proved anything, it’s that a single pen can fake greatness. But a smart collector knows better: real value doesn’t come from ink alone. It comes from knowing your story is solid.

Gold Rush 2.0: Why Precious Metals and Gemstone Jewelry Are Seeing a Valuation Spike

Gold Isn’t Just for Banks Anymore

With market volatility and inflation in focus, collectors are revisiting physical assets — not just to wear, but to hold as part of a broader value strategy. According to the 2024 Knight Frank Luxury Investment Index, jewelry values rose 8% year-over-year, outperforming categories like fine wine and even classic cars.

Gold bracelets, diamond rings, and signed pieces are increasingly viewed not just as adornment — but as mobile stores of wealth.

It’s not only the intrinsic value of the materials, but the name on the clasp and the story behind the piece that’s attracting global buyers.


What Makes a Piece Valuable?

Iconic designs continue to dominate resale and appraisal interest. The Cartier Love bracelet, VCA Alhambra, and Bvlgari Serpenti are just a few styles that consistently hold and grow in value — especially when in original condition or paired with gemstones.

But valuations go beyond branding. Rarity, provenance, and condition all play pivotal roles. Certain colored stones, discontinued configurations, or vintage hallmarking details can dramatically shift the worth.

And that’s where data, appraisals, and proper documentation matter. In recent months, WAX has seen increased activity in jewelry items valued between $10,000 and $50,000 — signaling that collectors are looking to protect these assets with the same care as luxury watches or art.


Culture Is Fueling the Market

Trends don’t happen in a vacuum. Celebrities and influencers — from Zendaya to Rihanna — have amplified the visibility of fine jewelry across social media and fashion editorials. Red carpet moments and viral close-ups on Instagram have turned luxury pieces into must-have statements overnight.

Pop culture collaborations and limited-edition drops are also shaping demand. Take Pharrell’s Tiffany Titan collection or the resurgence of Y2K-era jewelry seen on shows like Euphoria — both have stirred interest among younger collectors, blurring the lines between high fashion, nostalgia, and investment.

Combined with rising auction buzz, limited production runs, and vintage resurgence, the result is a dynamic and competitive secondary market.


What This Means for Collectors

Whether inherited or acquired, jewelry is entering a new era of value recognition. It blends personal meaning with tangible worth — and sits at the intersection of taste, legacy, and smart asset allocation.

As trends in alternative investment continue to evolve, one thing is clear: collectible jewelry isn’t just a statement of style. It’s becoming one of substance — and strategy.

Are Collectibles Recession-Proof?

It’s a question that comes up anytime the economy wobbles: Are collectibles a safe haven during uncertainty — or just another volatile asset class in disguise?

The idea of collectibles as “recession-proof” has long been romanticized. After all, when public markets dip, tangible goods like rare watches, vintage cards, fine art, and luxury handbags offer a reassuring sense of permanence. But the reality is more nuanced — and more interesting — than a simple yes or no.

Let’s take a closer look.

Luxury Watches: Resilient, But Not Immune

During the 2020–2022 bull run, luxury watches saw unprecedented growth, driven by pandemic-fueled demand, crypto wealth, and supply chain bottlenecks. But as macroeconomic sentiment shifted in 2022 and inflation hit consumers, prices of flagship models from Rolex, Patek Philippe, and Audemars Piguet saw notable corrections.

For example, the Rolex Daytona 116500LN in steel — which peaked around $50K on the secondary market in early 2022 — cooled to closer to $30K by mid-2023, according to WatchCharts. Still, that figure remained well above its original retail price, reflecting enduring demand.

Watches may bend, but they rarely break. The collector base is strong, and blue-chip models remain cultural icons. But expecting a constant uptrend, especially in speculative environments, is wishful thinking.

Art & Alternative Assets: Flight to Quality

The fine art market has historically shown resilience during downturns — but with a clear caveat: quality matters.

According to Art Basel and UBS’s 2023 Art Market Report, high-end works ($1M+) continued to sell briskly at auction, even as the broader market cooled. In contrast, mid-tier and emerging artists experienced slower sales and more conservative bidding.

Collectors aren’t leaving the art world — they’re just moving more cautiously within it. When budgets tighten, buyers tend to focus on works that are historically significant, well-documented, and proven to hold value across cycles.

Trading Cards: A COVID Boom, Then a Sober Rebalance

If watches bent, the card market boomed — then corrected sharply.

During the pandemic, graded sports and Pokémon cards saw explosive growth, driven by nostalgia, stimulus money, and influencer hype. A 1st Edition Shadowless Charizard PSA 10 sold for over $400K in 2021. But by late 2023, the same card hovered closer to $275K, reflecting a broader cooling of pandemic-era exuberance.

Still, this isn’t a collapse — it’s a correction. Ultra-rare, high-grade cards continue to set records, but low-population commons and “junk slab” inventory have lost momentum. Like the art world, the card market rewards discernment — not just accumulation.

Luxury Handbags: Quiet Strength in a Quiet Luxury Market

Hermès remains a fascinating case study. Despite economic headwinds, the Birkin and Kelly continue to hold — and even grow — in value. In 2023, Sotheby’s sold a Diamond Himalaya Birkin for over $450,000, and resale prices on common colorways have remained firm.

Unlike more speculative markets, handbag collecting is tied closely to access and scarcity. Waitlists, store relationships, and limited releases help insulate values, even during downturns. The shift toward “quiet luxury” has only added to this category’s staying power — subtle status over loud logos.

So… Are They Recession-Proof?

The answer is: somewhat — with context.

Collectibles aren’t immune to economic cycles, but they behave differently than traditional assets. They’re illiquid, passion-driven, and heavily influenced by culture, rarity, and provenance. In some cases, they zig when stocks zag. In others, they simply tread water.

But one thing is clear: not all collectibles are created equal. During downturns, the best pieces — iconic references, pristine condition, airtight provenance — tend to hold. The rest? They get reevaluated, repriced, or passed over.

Final Thought

Recession-proof is a stretch. Resilient is more accurate — especially when collectors focus on quality, scarcity, and long-term passion rather than short-term speculation.

For those who collect with intention, the goal isn't just to weather a downturn — it's to build something meaningful enough to outlast one.

Rare Coins vs. Crypto: The Quiet Flex of Tangible Wealth

According to the Professional Coin Grading Service (PCGS), the rare coin index surged 40% over the past year. That’s not a typo. A 40% return — in a market with zero Discord pump rooms, no overnight rug pulls, and no celebrity pump tweets.

The gains were led by demand in pre-1933 U.S. gold coins, Morgan silver dollars, and even ancient Roman and Byzantine-era currency — coins that have literally outlived empires.

And here's what matters most: they aren’t just collectibles anymore. They're behaving like slow-burning portfolio anchors.

“Coins don’t crash overnight,” said renowned numismatist Michael Fuljenz during a recent American Numismatic Association webinar. “They’ve withstood wars, recessions, and currency devaluations. That matters.”

It matters to our clients, too. At WAX Collect, we’ve logged a 47% year-over-year uptick in coin-related insurance inquiries. Vault activity? Up 31% for slabbed coins. A surprising number of those entries come from long-time collectors who, for years, kept their coin holdings tucked away in dusty safe deposit boxes. Now? They're looking for coverage, digital inventory logs, and — most importantly — peace of mind.

One Collector, a Florida-based investment advisor, put it this way:

“I used to trade crypto daily. Now I keep a third of my tangible portfolio in pre-1933 gold coins. It’s quiet, stable, and easy to protect.”

That shift speaks volumes. We’re seeing coins go from curiosity to core holding — the financial equivalent of unplugging the noise and doubling down on something with weight.

And the broader market agrees. In April, a 1907 Saint-Gaudens Double Eagle fetched $3.2 million at Heritage Auctions — well beyond its estimate. Meanwhile, platforms like Stack’s Bowers and even newer fractional ownership apps are onboarding a younger, tech-literate audience who see coins not as outdated artifacts, but as resilient alternatives to fleeting digital plays.

What’s driving the interest? Part psychology, part portfolio theory. Tangibility feels like security in uncertain markets. Provenance, scarcity, and grade population offer data-backed clarity in a world oversaturated with hype.

The broader takeaway? In a world where crypto can double overnight — or evaporate by morning — coins are the tortoise. Quiet. Steady. Occasionally dazzling. But always moving forward.

They may not get their own subreddit. But in the long run? That might be the point.

The Collector’s Curve: 7 Stages That Shape a Lifelong Passion

Here, we explore the seven stages of collecting, drawn from platform insights and years of lived collector experience.

1. Discovery & Inspiration

Every collection begins with a moment.

It might be spotting your uncle’s Rolex at a wedding — a memory of trading Pokémon cards behind the school bleachers — or stumbling across a perfectly lit wrist shot while scrolling Instagram at 2AM. However it happens, something clicks.

The first stage is all about that emotional ignition. Curiosity turns into interest, and interest quickly becomes obsession. For many collectors, this is the most romantic part of the journey — the thrill of possibility, the tug of nostalgia, the endless rabbit holes to fall into.

2. First Acquisition

There’s nothing like it.

That first card, watch, comic book, or pair of sneakers isn’t always rare — but it’s unforgettable. It becomes a marker in time, a symbol that says, “I’m in.”

Collectors remember their first piece the way some remember their first car — not for what it cost, but for what it meant.

3. Collection Building

This is the acceleration phase.

Wishlists grow longer. Alerts get set. Display shelves get full. You start to learn more deeply — not just what you want, but why you want it.

It’s also where preferences begin to form. Some lean toward mid-century Omega references. Others double down on Jordan rookies or artist-signed prints. This is where the idea of a “collection” truly begins to take shape.

Sometimes, it takes time to understand what resonates. Tastes evolve. For example, my own preferences once leaned heavily toward large watches like Panerai — I thought everything I’d collect would be 44mm–47mm and bold. But over time, I developed an appreciation for a wider range of styles, even smaller cases down to 36–38mm. That shift didn’t happen overnight — it came from experience, exposure, and a changing sense of what feels meaningful on the wrist.

4. Community Engagement

A collector alone is a hobbyist. A collector in a community becomes something else.

Forums, social media, trade shows, and collector groups begin to play a bigger role. You start sharing stories, posting acquisitions, and asking for insight. Collection tracking and insurance become more common — not just for protection, but to feel more connected to the ecosystem.

Across the WAX platform, this is the stage where many users begin actively managing their portfolios. They’re not just collecting — they’re communicating.

5. Trading & Upgrading

Now the strategy kicks in.

This is the phase where collecting becomes more refined. Pieces are traded. Portfolios are tightened. You’re no longer grabbing every shiny object — you’re chasing grails, consolidating, and curating.

On average, WAX users sell or swap items 3 to 4 times per year, showing just how dynamic this phase truly is. It’s less about accumulation, more about evolution.

6. Protection & Legacy

At some point, emotion and value converge.

This is where collectors begin thinking about long-term preservation. Whether it’s through insurance, inventory documentation, or family planning, the shift becomes clear — these items aren’t just for us anymore.

They’re for the people who come after us.

7. Reinvestment Loop

The final stage isn’t really an ending — it’s a reset.

A collector sells one piece to fund another. They use market insights to evaluate timing. They let go of what no longer fits and invest more deeply in what does.

It’s a mature phase, marked by intention. But the curiosity? That part never goes away. Whether it’s a new category, a forgotten favorite, or a return to the beginning — the cycle starts again.

The Heart of the Curve

Collecting is a deeply personal act. What we choose to collect, how we choose to protect it, and when we decide to let it go — those are all decisions shaped by time, identity, and love.

Wherever you are on that curve, know that you’re not just collecting things. You’re collecting stories, chapters, and moments that matter. And that’s what makes this journey one worth celebrating.


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Our Collectibles Insurance product is built for the business of luxury and collectibles—protecting the assets, the ecosystem, and everything that comes with it.

This truth was vividly illustrated when a Patek Philippe Ref. 2499, a rare second-series pink-gold model double-signed by Gobbi Milano, recently sold for a staggering $4.3 million at Sotheby’s. The watch’s extraordinary craftsmanship alone would make it a prized collector’s item, but it’s the rich narrative of provenance—its documented history of ownership—that adds immeasurable value. While this particular piece was not owned by Eric Clapton, another Ref. 2499, once in Clapton’s collection, famously sold for $3.6 million, demonstrating how provenance can significantly amplify a timepiece’s appeal and price.

Provenance, by definition, is the recorded history of an object’s ownership. In the realm of luxury collectibles, especially watches, it can be the difference between a highly valuable asset and an astronomical one. Collectors are increasingly willing to pay premiums for pieces that carry meaningful stories, bridging the gap between artistry, history, and personal connection.

Consider other icons of watchmaking lore: the Rolex Daytona, famously associated with Paul Newman, sold for a record $17.8 million in 2017. The watch, a gift from Newman’s wife inscribed with “Drive Carefully Me,” became more than a chronograph—it was a symbol of love and a testament to his enduring legacy. Similarly, the Omega worn by Elvis Presley, gifted by RCA Records, fetched $1.8 million because it wasn’t just a timepiece, but a tangible piece of rock ’n’ roll history. Then there’s Marlon Brando’s Rolex GMT-Master, worn in Apocalypse Now, which sold for $1.95 million. These aren’t merely watches—they’re stories immortalized in metal and movement.

For today’s serious collectors, understanding the power of provenance is essential. It requires more than just a keen eye for aesthetics; it demands dedication to research and respect for documentation. A proper paper trail—certificates of authenticity, sales receipts, and associated memorabilia—is key to validating provenance and realizing a watch’s full potential value.

Insurance is another critical consideration. The worth of a timepiece with notable provenance lies not just in its materials, but in its irreplaceability. Proper coverage helps preserve both its financial value and its story for future generations.

The enthusiasm for provenance in the luxury watch market isn’t a passing trend—it reflects a deeper, human connection to history and storytelling. Each watch with a storied past becomes a wearable piece of art, a dialogue between past, present, and future. For collectors who invest in these timeless treasures, the reward is not only financial, but also the joy of owning a tangible slice of history.

As the world of collecting evolves, provenance will only grow in importance. For the sophisticated collector or savvy investor, a watch’s story is often the key to unlocking its true value. It’s a journey that appreciates in more than monetary terms—it enriches the soul.

In the end, whether it’s a Patek Philippe, a Rolex, or an Omega, it’s the narrative behind the watch that makes it truly timeless. Beyond mechanics and metal, it’s the human stories that keep our passion for collecting alive and thriving.

This truth was vividly illustrated when a Patek Philippe Ref. 2499, a rare second-series pink-gold model double-signed by Gobbi Milano, recently sold for a staggering $4.3 million at Sotheby’s. The watch’s extraordinary craftsmanship alone would make it a prized collector’s item, but it’s the rich narrative of provenance—its documented history of ownership—that adds immeasurable value. While this particular piece was not owned by Eric Clapton, another Ref. 2499, once in Clapton’s collection, famously sold for $3.6 million, demonstrating how provenance can significantly amplify a timepiece’s appeal and price.

Provenance, by definition, is the recorded history of an object’s ownership. In the realm of luxury collectibles, especially watches, it can be the difference between a highly valuable asset and an astronomical one. Collectors are increasingly willing to pay premiums for pieces that carry meaningful stories, bridging the gap between artistry, history, and personal connection.

Consider other icons of watchmaking lore: the Rolex Daytona, famously associated with Paul Newman, sold for a record $17.8 million in 2017. The watch, a gift from Newman’s wife inscribed with “Drive Carefully Me,” became more than a chronograph—it was a symbol of love and a testament to his enduring legacy. Similarly, the Omega worn by Elvis Presley, gifted by RCA Records, fetched $1.8 million because it wasn’t just a timepiece, but a tangible piece of rock ’n’ roll history. Then there’s Marlon Brando’s Rolex GMT-Master, worn in Apocalypse Now, which sold for $1.95 million. These aren’t merely watches—they’re stories immortalized in metal and movement.

For today’s serious collectors, understanding the power of provenance is essential. It requires more than just a keen eye for aesthetics; it demands dedication to research and respect for documentation. A proper paper trail—certificates of authenticity, sales receipts, and associated memorabilia—is key to validating provenance and realizing a watch’s full potential value.

Insurance is another critical consideration. The worth of a timepiece with notable provenance lies not just in its materials, but in its irreplaceability. Proper coverage helps preserve both its financial value and its story for future generations.

The enthusiasm for provenance in the luxury watch market isn’t a passing trend—it reflects a deeper, human connection to history and storytelling. Each watch with a storied past becomes a wearable piece of art, a dialogue between past, present, and future. For collectors who invest in these timeless treasures, the reward is not only financial, but also the joy of owning a tangible slice of history.

As the world of collecting evolves, provenance will only grow in importance. For the sophisticated collector or savvy investor, a watch’s story is often the key to unlocking its true value. It’s a journey that appreciates in more than monetary terms—it enriches the soul.

In the end, whether it’s a Patek Philippe, a Rolex, or an Omega, it’s the narrative behind the watch that makes it truly timeless. Beyond mechanics and metal, it’s the human stories that keep our passion for collecting alive and thriving.

This truth was vividly illustrated when a Patek Philippe Ref. 2499, a rare second-series pink-gold model double-signed by Gobbi Milano, recently sold for a staggering $4.3 million at Sotheby’s. The watch’s extraordinary craftsmanship alone would make it a prized collector’s item, but it’s the rich narrative of provenance—its documented history of ownership—that adds immeasurable value. While this particular piece was not owned by Eric Clapton, another Ref. 2499, once in Clapton’s collection, famously sold for $3.6 million, demonstrating how provenance can significantly amplify a timepiece’s appeal and price.

Provenance, by definition, is the recorded history of an object’s ownership. In the realm of luxury collectibles, especially watches, it can be the difference between a highly valuable asset and an astronomical one. Collectors are increasingly willing to pay premiums for pieces that carry meaningful stories, bridging the gap between artistry, history, and personal connection.

Consider other icons of watchmaking lore: the Rolex Daytona, famously associated with Paul Newman, sold for a record $17.8 million in 2017. The watch, a gift from Newman’s wife inscribed with “Drive Carefully Me,” became more than a chronograph—it was a symbol of love and a testament to his enduring legacy. Similarly, the Omega worn by Elvis Presley, gifted by RCA Records, fetched $1.8 million because it wasn’t just a timepiece, but a tangible piece of rock ’n’ roll history. Then there’s Marlon Brando’s Rolex GMT-Master, worn in Apocalypse Now, which sold for $1.95 million. These aren’t merely watches—they’re stories immortalized in metal and movement.

For today’s serious collectors, understanding the power of provenance is essential. It requires more than just a keen eye for aesthetics; it demands dedication to research and respect for documentation. A proper paper trail—certificates of authenticity, sales receipts, and associated memorabilia—is key to validating provenance and realizing a watch’s full potential value.

Insurance is another critical consideration. The worth of a timepiece with notable provenance lies not just in its materials, but in its irreplaceability. Proper coverage helps preserve both its financial value and its story for future generations.

The enthusiasm for provenance in the luxury watch market isn’t a passing trend—it reflects a deeper, human connection to history and storytelling. Each watch with a storied past becomes a wearable piece of art, a dialogue between past, present, and future. For collectors who invest in these timeless treasures, the reward is not only financial, but also the joy of owning a tangible slice of history.

As the world of collecting evolves, provenance will only grow in importance. For the sophisticated collector or savvy investor, a watch’s story is often the key to unlocking its true value. It’s a journey that appreciates in more than monetary terms—it enriches the soul.

In the end, whether it’s a Patek Philippe, a Rolex, or an Omega, it’s the narrative behind the watch that makes it truly timeless. Beyond mechanics and metal, it’s the human stories that keep our passion for collecting alive and thriving.

About Collector Intelligence

Collector Intelligence is the cultural extension of WAX Collect — built for collectors, by collectors. It reflects our belief that protecting what you love starts with understanding what it means to own it. More than content, it’s a trusted source of insight and discovery that proves WAX isn’t just an InsurTech company — we speak the language of modern collectors and share their values.

© 2025

All Rights Reserved

About Collector Intelligence

Collector Intelligence is the cultural extension of WAX Collect — built for collectors, by collectors. It reflects our belief that protecting what you love starts with understanding what it means to own it. More than content, it’s a trusted source of insight and discovery that proves WAX isn’t just an InsurTech company — we speak the language of modern collectors and share their values.

© 2025

All Rights Reserved

About Collector Intelligence

Collector Intelligence is the cultural extension of WAX Collect — built for collectors, by collectors. It reflects our belief that protecting what you love starts with understanding what it means to own it. More than content, it’s a trusted source of insight and discovery that proves WAX isn’t just an InsurTech company — we speak the language of modern collectors and share their values.

© 2025

All Rights Reserved